Tailevu inspires a collection
Updated: Nov 12, 2021
The designer behind fashion label Sugarose draws on her paternal connection to Tailevu for her WFJ21 collection set to show at GPH in May.
Atelaite Daunibau, the designer and founder of Sugarose believes that we as Fijians need to stand together to advocate for the Vanua.
"I hail from Tailevu, Namara Naisausau where I am deeply rooted, this year's collection is an inspiration of my loving romance with my Vanua" said Daunibau
Sugarose mood board Spring/Summer 21
Daunibau's collection has a monochrome palette that will tell the story of her deep love for her vanua.
"The Sugarose spring/summer collection aims to fuse the mana and the love of my Vanua which I hope I can convey through my collection named 'Enigma' said Daunibau.
The APTC Fashion & Design graduate who is also a 2nd-year mentor with the Wearing Fiji Project is mentoring two student designers, Susau Elaisa and Amelia Waqairamasi.
Sugarose on the runway at WFJ20
"I have been in the fashion industry for a while and after obtaining my certification from APTC, the Wearing Fiji project allowed me to connect with young aspiring designers and share my knowledge"
Ever the entrepreneur Daunibau is also a talented makeup artist but she says individuals like herself have felt the effect of the global pandemic.
"It took a toll on the business but an eye-opener and a lesson, I’m truly grateful for my clients because the support has been overwhelming during those times"
"To the clients who purchased, did their makeup with me, and posted on social media thank you," said Daunibau
The Wearing Fiji Show will feature 7 designers which include Samson Lee, Natalia Larsen, Robert Verebasaga, Atelaite Daunibau, Andrew Powell, Temesia Tuicaumia and Hupfeld Hoerder.
There will also be a Student Designer capsule collection featuring 13 student designers.
The show will be at the GPH on May 1st, tickets are available at the Wearing Fiji Boutique on Butt Street, Suva.