Samson Lee



Samson Lee launched his fashion label “Samson Lee Fiji” in 2015. His creations are inspired by the rich melting pot of traditional motifs across the Fijian cultural landscape and endemic marine life. As an emerging designer, Samson harnessed the power of online advertising and social media to carve out a niche for himself on the Fiji fashion scene.


Armed with creativity, innovation and a sturdy sewing machine, Samson Lee’s first garments were designed and sewn in his garage. The Samson Lee brand boasts a boutique in the heart of the Suva business district. He has also served on the Fashion Council of Fiji and has won the 2019 Designer of the Year award. The SL Fiji brand was also chosen by NZ Prime Minister Jacinda Arden to wear during her Fiji tour.


Samson is passionate about developing our fashion industry by mentoring emerging and student designers and feels that we have a close knit fashion community that can thrive if given the right opportunities and spaces to grow.