THE WEARING FIJI BOUTIQUE
Following the successful WF fashion show (Sept ’20), WF established a boutique on Butt St, Suva. The boutique is an incubator (a shared commercial space to sell products) for designers associated with WF to help develop and establish their brand.
Each designer contributes to rental of the space and retains 100% of the profit after meeting their commitment to rent. The incubator is an example of a sustainable mechanism that supports livelihoods development.
In 2022 our top student designers launched their debut collections and stocked for 2 months in the shop giving them industry experience in fashion business.